graphic designer — Product Management UX/UI & Interacion Blog — Frank derFrankie Neulichedl

graphic designer

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Your client is not a copywriter

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As a graphic designer you don't care much about the text, it’s not your business - as an art director you must care about it. Here are some tips on how you understand if a text it’s good enough and how you convince your client that is worthwhile having a copywriter do the job.

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How to use studies to improve you projects

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Where to find studies, how to make project and art director relevant conclusions and how to use them in your creative process. With creative Examples.