graphic designer

Your client is not a copywriter

As a graphic designer you don't care much about the text, it’s not your business - as an art director you must care about it. Here are some tips on how you understand if a text it’s good enough and how you convince your client that is worthwhile having a copywriter do the job.

How to use studies to improve you projects

Where to find studies, how to make project and art director relevant conclusions and how to use them in your creative process. With creative Examples.