Designers don't need to use a Mac anymore - and I tell you why.
In these digital days using a sketchbook seems oldfashioned, but it is just the opposite.
As a graphic designer you don't care much about the text, it’s not your business - as an art director you must care about it. Here are some tips on how you understand if a text it’s good enough and how you convince your client that is worthwhile having a copywriter do the job.
Where to find studies, how to make project and art director relevant conclusions and how to use them in your creative process. With creative Examples.
Find out what is the difference between a graphic designer and an art director and what it takes to become one.