creativity — Product Management UX/UI & Interacion Blog — Frank derFrankie Neulichedl


Brainstorming done right - again

Brainstorming is the most popular creativity tool - and most people do it completely wrong. Some do it partly wrong and other s get the idea and evolve the tool to fit the culture of the team. The title of this article is misleading, because it's about the evolution of Brainstorming and a specific use case, but still worth reading.

#creativity #brainstorming #ideasworthspreading #teamwork

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Innovation Is About Arguing, Not Brainstorming. Here’s How To Argue Productively Turns out that brainstorming--that go-to approach to generating new ideas since the 1940s--isn’t the golden ticket to innovation after all. Both Jonah Lehrer, in a recent article in The New Yorker, an...

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Real design is not...

about making something good looking, oder elegant or "uncrappy" or emulating real things in a digital way. It's about re-imagining - re-combining and make it financially viable. It should make you say wow - or simply go out of your way. Here is an example of how "folding" is applied in a unique way.

#productdesign #chair #creativity

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Folding Chair 3.0

The last folding chair I shared with you was pretty cool, but this one takes the cake!

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A guide to Evolution vs Revolution in Website-Redesign

How to decide if you need a complete new design or just some improvement? Here some questions to ask yourself and if you answer the majority with yes you need a complete overhaul.

5 techniques to get your creativity started

I've got an email from a reader of this blog with a common problem... how to get creativity started:

I am into graphic design, working as a finalizer for the last 10 years. I'm working in an Advertising Agency, I want to become an art director. I look at the ads on Ads of the world and get inspired. I found them very easy but when I'm trying to do something my mind doesn't open. Is there any exercise where i can learn and fullfull my dream of becoming an art director.

Being creative is one part of being an art director - and for sure the most fun part. As you can see from the blog there are other activities (organizing, planning, guidance to people) involved in real art direction. But as for creativity there are now really good resources and tools.

1) The word Creativity is a misconception

In advertising and design you mostly don't "create" but you "combine in a new and interesting way" - Don't get fooled by the word creativity - you don't have to reinvent the wheel, just use the wheel in a new way. To read more about this - here is an extensive lesson about "Creativity on demand"

For example: A friend of mine "stitched" his book on fabric instead of printing it on paper.

2) Use the tools the right way

So many people think that they know how to brain storm - but they don't. There are many creativity tools like leathering, brain storming, fishing etc. - but if you don't use them correctly you will not get results. I covered brain storming in this blog post - so read this and storm on.

3) Creativity comes from having many interests

One of the best ways to "open" your mind to creative ideas ist by having a "open" mind all the time. Don't just be interested in graphic design. I'm interested practically in everything (except passive sports = watching someone else doing sport). I want to know how the people lived 100 years ago in Siberia. I cook, hike, bike, run, go to museums about just everything. I listen to podcasts during work about the most desperate themes and from around the world. You don't have to remember everything but sometimes there are things that remain in your mind. And by taking this things from around the world into a new context you are really creative.

An example: It's quite usual here to collect stickers of soccer player for kids in Europe... everyone did this - I used the same principle for a firm. They made stickers from their employees and an album. Who finished the collection has received a price. And the benefit for the firm? All employees have finished the album and in the end everyone knew anyone in every department.

4) Creativity is Teamwork

The image of the lonely creative mind is still present in the minds of everyone. But actually the best creative ideas come from teams - small teams to be exact. Only by interacting and discussing your ideas you have the possibility to expand them and to iterate on them. A modern system for creative temawork is featured in my blog post on this site here.

5) Books and Cards that help

Here is a collection of books and Cards that can help you

Relaunch of my portfolio site – part 1: Own portfolio site vs. online portfolio site

There are beautiful portfolio sites out there in the web and I wanted to redo my portfolio site - but I had a few thoughts

How to broaden a tv audience - why Sci-Fi has become SyFy

In various posts around the web you can find opinions on the new identity of the tv channel SyFy - formerly known as Sci-Fi Channel. While I don't want to go into the design details I want to express some thoughts why the probably made this change.

5 guerilla alternatives to brain storming

Guerilla fighters are known for having a great impact without huge investments in humans or weaponry. I translated this concept into my guerilla alternatives to brain storming.

Creativity on demand

Creativity is nothing magical - is the result of a process and a mindset. How to avoid a creativity-stall and improve your creative output.

5 Myths about brainstorming

Brainstorming is the best known creativity tool, but still is one with the poorest result.So let's bring down some of the myths in order to use the tool the right way and get better results.

Tuning in with the copywriter

Graphic design is teamwork and therefore a good collaboration with your copywriter is the key to success. Working together with a copywriter on the other hand is sometimes harder. Here a few tips on how to get in sync with the copywriter.

How to use studies to improve you projects

Where to find studies, how to make project and art director relevant conclusions and how to use them in your creative process. With creative Examples.

The powerful link between creativity and play

Let's call it a supporting evidence to our last lesson about letting your inner child help you. Tim Brown, CEO of Ideo, speaks on the "Serious Play" conference. In 20 Minutes you get with many examples and ideas (and some games) why it is so important to act like a child in certain moments.

BTW: I found this speech at TED, a great site with many interesting speeches. I'm sure to pick the ones that interest "us" most and show them here for you.