Dashboards are used in many CRM (Customer Relation Management) Solutions to give a quick overview over the most important Data on one page. Often also called "Scorecards" these Dashboard give you broad indicators and detailed information at the same time.
Google Analytics has some Dashboard functionality, but the standard reports are too detailed for the normal user (=your client), and the important information is not often visible at first. The famous "what does this mean" is basically transforming these reports into meaningful ones.
Dashthis helps with this process. Even the Google Analytics Blog writes about them, so have a read and check them out.
Google Analytics Blog: Sharing Personalized Dashboards using the Analytics API Web agencies often rely on Excel and Word to create analytics reports for clients. It's a manual process that involves a lot of copy and pasting. Yet an agency's main value-add isn't repor...
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