blackmagic — Product Management UX/UI & Interacion Blog — Frank derFrankie Neulichedl

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Sideeffects of making Blackmagic Fusion VFX free

The newly free Blackmagic Fusion will not only give Adobe some hard times - also established VFX Artist will be faced with a lot more competition in the future.

Making this professional software free for everyone will make it a defacto standard on which most new VFX Artists will train on. Sure you could pirate the software before for training - but then you had to choose between After Effects, Fusion and others. Now you will just try out first Fusion.

This will bring down salaries for VFX artists I imagine and push them to become even better, since just knowing a tool everyone can afford to learn isn't a distinguishing factor anymore.

BTW: A quick tip if you are wondering why Blackmagic Fusion 7.5 can't import/export MP4s - you need to have installed Apple's free Quicktime Player (might seem obvious, but on my freshly installed machine it wasn't)

Blackmagic Design: Fusion

The world's most advanced visual effects and motion graphics solution! Fusion is the world's most advanced compositing software for visual effects artists, broadcast and motion graphic designers and 3D animators. With over 25 years of development, Fusion has been used on over 1000 major ...