Sometimes things just won't work. You made a nice communication concept, build a campaign and everything the execution was impeccable. But when you and your client look at the results they don't meet the expectations. Now what should you do? Normally we would think that we would try harder - but you shouldn't.
I had in the past problems finding the right jobs for the trainees as I was caught up in my daily routine and when they actually showed up at my desk I wondered what would fit. I therefore setup a routine for finding jobs around the year to have them ready. Find out how I did it and the 3 rules for successfully managing a graphic design trainee.
But this does not mean that the design is simple. So what does it mean?
Brainstorming is the best known creativity tool, but still is one with the poorest result.So let's bring down some of the myths in order to use the tool the right way and get better results.
Most of the time we stand in our own way because we don't think like winner. You can boil it down to this: Reframe
Find out what is the difference between a graphic designer and an art director and what it takes to become one.