googleplaystore

Most Popular Google Play App Categories 2014

This is not your standard chart based on app numbers per categories. This chart is based on data from 342.000 Apps isntalled on over 100.000 Devices recorded from April-October 2014. This gives a better overview on what on how popular a category is with smartphone users - not just how popular it is with developers. If you go by lists from Appbrain or App Annie you might think that Business, Photography and Social are hot categories ... but they are not or even worse, they have plenty of downloads, but only from  a few apps. Trying to push an app in these categories might be very difficult. I did not lump Games into one value here to give the full picture - but all game categories combined is about 50% larger then Tools, the single most popular app category. And here is the list:

  1. TOOLS
  2. PERSONALIZATION
  3. EDUCATION
  4. ENTERTAINMENT
  5. LIFESTYLE
  6. BOOKS AND REFERENCE
  7. TRAVEL AND LOCAL
  8. GAME,PUZZLE
  9. NEWS AND MAGAZINES
  10. MUSIC AND AUDIO
  11. PRODUCTIVITY
  12. GAME,CASUAL
  13. BUSINESS
  14. GAME,ARCADE
  15. FINANCE
  16. APPLICATION,SPORTS
  17. COMMUNICATION
  18. HEALTH AND FITNESS
  19. SOCIAL
  20. TRANSPORTATION
  21. SHOPPING
  22. MEDIA AND VIDEO
  23. PHOTOGRAPHY
  24. MEDICAL
  25. GAME,ACTION
  26. GAME,CARD
  27. GAME,RACING
  28. GAME,SPORTS
  29. APPLICATION,WEATHER
  30. GAME,EDUCATIONAL
  31. GAME,SIMULATION
  32. GAME,FAMILY
  33. GAME,ADVENTURE
  34. GAME,STRATEGY
  35. LIBRARIES AND DEMO
  36. GAME,TRIVIA
  37. GAME,CASINO
  38. GAME,ROLE PLAYING
  39. GAME,BOARD
  40. GAME,WORD
  41. COMICS
  42. GAME,MUSIC

Google Analytics with better Google Play Integration

Many App Developers use Google Analytics to measure user interaction on their mobile Apps. That's nice and there will be new features coming for this purpose, but the biggest news is that you can mease "Google Play traffic sources". That is something you cannot do in the Appstore and will give a huge advantage to developers on the Android Platform using this service. To know where your customers/users are coming from will help to market the apps better, especially in the crowded app stores.

Go ahead an read all the new features over at the Google Analytics Blog.

#mobile   #googleanalytics   #googleplaystore

Embedded Link

Measuring a Mobile World: Introducing Mobile App Analytics - Analytics Blog Mobile is changing the way that people communicate, work and play, and much of the growing adoption and innovation we're seeing in the industry is driven by mobile apps. There are already more than 60...

Google+: View post on Google+