Most Popular Google Play App Categories 2014

This is not your standard chart based on app numbers per categories. This chart is based on data from 342.000 Apps isntalled on over 100.000 Devices recorded from April-October 2014. This gives a better overview on what on how popular a category is with smartphone users - not just how popular it is with developers. If you go by lists from Appbrain or App Annie you might think that Business, Photography and Social are hot categories ... but they are not or even worse, they have plenty of downloads, but only from  a few apps. Trying to push an app in these categories might be very difficult. I did not lump Games into one value here to give the full picture - but all game categories combined is about 50% larger then Tools, the single most popular app category. And here is the list:

  1. TOOLS
  2. PERSONALIZATION
  3. EDUCATION
  4. ENTERTAINMENT
  5. LIFESTYLE
  6. BOOKS AND REFERENCE
  7. TRAVEL AND LOCAL
  8. GAME,PUZZLE
  9. NEWS AND MAGAZINES
  10. MUSIC AND AUDIO
  11. PRODUCTIVITY
  12. GAME,CASUAL
  13. BUSINESS
  14. GAME,ARCADE
  15. FINANCE
  16. APPLICATION,SPORTS
  17. COMMUNICATION
  18. HEALTH AND FITNESS
  19. SOCIAL
  20. TRANSPORTATION
  21. SHOPPING
  22. MEDIA AND VIDEO
  23. PHOTOGRAPHY
  24. MEDICAL
  25. GAME,ACTION
  26. GAME,CARD
  27. GAME,RACING
  28. GAME,SPORTS
  29. APPLICATION,WEATHER
  30. GAME,EDUCATIONAL
  31. GAME,SIMULATION
  32. GAME,FAMILY
  33. GAME,ADVENTURE
  34. GAME,STRATEGY
  35. LIBRARIES AND DEMO
  36. GAME,TRIVIA
  37. GAME,CASINO
  38. GAME,ROLE PLAYING
  39. GAME,BOARD
  40. GAME,WORD
  41. COMICS
  42. GAME,MUSIC