February 20, 2009

Frank Neulichedl

Thoughts about Design

Does your client deserve you

February 20, 2009

Frank Neulichedl

Thoughts about Design

If you are asking this question, then the answer is "no". Your ask why? I will tell you.

February 12, 2009

Frank Neulichedl

Thoughts about Design

Is your target group online?

February 12, 2009

Frank Neulichedl

Thoughts about Design

This is a short story about a nearly failed campaign - and we all know, we learn from our failures, not from successes. Find out why you should not always believe statistics.

February 3, 2009

Frank Neulichedl

Thoughts about Design

Is IncSpring a brand supermarket?

February 3, 2009

Frank Neulichedl

Thoughts about Design

It's a creative description of a stock-agency for logos, domain names, and brand names. The prices are accessible (ok some are too high), the logos well drawn, the site nicely designed. So do I recommend it? Yes and no - there are a few hiccups.

January 29, 2009

Frank Neulichedl

Thoughts about Design

Killing good ideas can harm your future

January 29, 2009

Frank Neulichedl

Thoughts about Design

A campaign of DraftFCB shows a interview with a focus group from the stone age. Very funny and makes me think who where wrong - the client or the presenter.

January 26, 2009

Frank Neulichedl

Thoughts about Design

Loving and hating free fonts

January 26, 2009

Frank Neulichedl

Thoughts about Design

I love good designed fonts, but I hate having problems and losing time because of fonts. Discover why I prefer commercial fonts over free fonts,

January 15, 2009

Frank Neulichedl

Thoughts about Design

Story telling is better then bragging

January 15, 2009

Frank Neulichedl

Thoughts about Design

I like this spot, because it shows you what you can do with the product rather then braging about the technical aspects.

January 10, 2009

Frank Neulichedl

Thoughts about Design

Advertising in the old days and today

January 10, 2009

Frank Neulichedl

Thoughts about Design

Cool spot by Scholz & Friends.

December 18, 2008

Frank Neulichedl

Thoughts about Design

Winner against loser

December 18, 2008

Frank Neulichedl

Thoughts about Design

Most of the time we stand in our own way because we don't think like winner. You can boil it down to this: Reframe

November 29, 2008

Frank Neulichedl

Thoughts about Design

The powerful link between creativity and play

November 29, 2008

Frank Neulichedl

Thoughts about Design

Let's call it a supporting evidence to our last lesson about letting your inner child help you. Tim Brown, CEO of Ideo, speaks on the "Serious Play" conference. In 20 Minutes you get with many examples and ideas (and some games) why it is so important to act like a child in certain moments.

BTW: I found this speech at TED, a great site with many interesting speeches. I'm sure to pick the ones that interest "us" most and show them here for you.

November 24, 2008

Frank Neulichedl

Thoughts about Design

Attention is a currency

November 24, 2008

Frank Neulichedl

Thoughts about Design

Translating being rich of attention into real money is part of the game. An actor for example is not only paid for his achievements in the art of acting. His salary is strictly related to his popularity and therefore the attention he drives to a movie or theater. How does this affect bloggers?