Pircher Oberland needed a reframing and redesign of its catalog into a lifestyle magazine
The mailing was aimed at customers of the bank and was focused on how much their clients can save in tax spending by subscribing to their pension fund.
While the first book was an art book with technical content and was structured based on the product lines, the new approach was open for something completely different.
The client wanted a “catalog” for his main audience – architects and urban planners – which was not the usual book filled with technical details and some nice drawings. They wanted to go a step further and to inspire the reader. Ewo produces a wide range of high tech lighting, mostly for outdoors.