Logo design and brand standards are still developed like the digital revolution never happened, or worse, it just picks the advantages of the digital process and forgets about the pitfalls. So what should a designer care about in logo design and brand standards for the digital age?
Almost three years ago I released my brand persona questionaire. It has been very succesful, but even better is the enemy of the good. So I decided to update it and make it easier to understand.
Award winning inhouse awareness campaign. Pannini style collectible stickers of employees and company core values which had to be collected into an album, helped bridge the gap between warehouse and office departments. Employees had to exchange stickers to complete the album and where rewarded with a valuable gift.
A small firm can look professional and bigger with a good branding. But too much branding can hurt. Why?
About 15 years ago they opened their "Kristallwelten" (crystal worlds). A sort of museum with works by famous artists inspired by the crystals. I will list now in a few words why this "Kristallwelten" is dismantling the brand of Swarovski:
In various posts around the web you can find opinions on the new identity of the tv channel SyFy - formerly known as Sci-Fi Channel. While I don't want to go into the design details I want to express some thoughts why the probably made this change.
There is a undocumented feature when you choose your Feedburner feed address - use it to claim a feed address that is already taken.
Why a custom font can help you push your brand.
It's a creative description of a stock-agency for logos, domain names, and brand names. The prices are accessible (ok some are too high), the logos well drawn, the site nicely designed. So do I recommend it? Yes and no - there are a few hiccups.
I love good designed fonts, but I hate having problems and losing time because of fonts. Discover why I prefer commercial fonts over free fonts,
Cool spot by Scholz & Friends.
20 easy questions to get a brand personality. Easy way to get the persona/identity of a brand. Use the results to check your graphic desing work and impress you clients.