Guy Kawasaki and Shawn Welch publish a great book about how to publish a book in the e-book era.
I'm just listening right this moment to the audiobook of Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live- so will switch my headphones to hear this talk :)
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Please come join the Facebook talk I'll be giving this afternoon at HQ about Public Parts and privacy. They're streaming live at 3p PT, 6p ET. It's public, of course.
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Educate your client and improve the interaction with your client. The new book of Guy Kawasaki is a great way to set you and your client on the same page.
While the first book was an art book with technical content and was structured based on the product lines, the new approach was open for something completely different.
The client wanted a “catalog” for his main audience – architects and urban planners – which was not the usual book filled with technical details and some nice drawings. They wanted to go a step further and to inspire the reader. Ewo produces a wide range of high tech lighting, mostly for outdoors.
Pentagram, a historic graphic design firm is releasing a new book. It will cover 400 logotypes and symbols made by Pentagram from the 1960s until now on over 800 pages. Neddles to say that this is a must for every serious graphic designer and a top inspiration source.
Here is my first book recommendation list of 16 basic theroy and inspirational graphic design books. I own and read them, so they are genuine and approved.
Presenting the ideas you develop to a big audience in most cases is a pain. Most of the time the layouts you make (unless they are screen-designs) don't feel right, you cannot go through the pages of a folder for example. Therefore is even more important that you engage your audience. Same thing for powerpoint presentation you get to pimp. The most of time are just plain awfull. The following book gives you in an easy and understandable language the basics on how to structure presentations, not just powerpoint. It's caled "PresentationZen" by Garr Reynolds and a foreword from Guy Kawasaki. Don't get fooled by the title - it's nothing esoteric. It helps you bring your audience to go out of the presentation wanting for more. It also helps you to guide the authors of the powerpoints, if you are just the one who overhauls them, to get you better material to work beforehand. [asa]0321525655[/asa]
I use this approach with quite some success, by getting into the process of structuring a presentation right when the authors has his material togheter. This is even before they make their manuscript. Try it - it's just a few bucks investet in the right place.