Who would you like to be, a Swiss army knife or a forged Japanese kitchen knife? Both have great "skill" sets and have been on the market a long time. In graphic design we have the same problem. Should a graphic designer become a generalist or a specialist? And as an agency who should hire?
A small firm can look professional and bigger with a good branding. But too much branding can hurt. Why?
I show in this little tip how you can improve your email writing skills with the rules you already know from advertising and maximise your results.
But this does not mean that the design is simple. So what does it mean?
Here is my first book recommendation list of 16 basic theroy and inspirational graphic design books. I own and read them, so they are genuine and approved.
Most of the time we stand in our own way because we don't think like winner. You can boil it down to this: Reframe
Find out what is the difference between a graphic designer and an art director and what it takes to become one.