A journalist friend wanted to create a site where italian alpine skiing athlets and amateur ski competitions can find a online home. Major problem is, that skiing is not a italian wide sport and most of the athletes come from South Tyrol. In local press only the results of the athletes are not first page worthy and amateur leagues are often published with large delays.
A classic "sport vertical" blog with a news type theme. Along with integration of a Facebook Application, Newsletter and Facebook Connect. Every user who registers for the site (even through Facebook) is added to the double opt-in newsletter. The fresh design based on a theme framework captured the attention of all the athletes and sport manager who help with news, videos and backstage availability.