Award winning internal branding campaign — Frank derFrankie Neulichedl

Award winning internal branding campaign


Maico was faced with an exceptional growth in business and staff. This lead to the problem that the staff didn't know each other anymore. Since the management didn't want a separation into a office and a warehouse group. Some group building internal campaign was needed.


Pannini (european leading collectible card manufacturer) style collectible stickers of employees and company core values which had to be collected into an album, helped bridge the gap between production and office departments. Employees had to exchange stickers to complete the album and where rewarded with a valuable gift.


The album was organized by teams to help associate the people to their postions and functions

A selection of high quality prices helped the whole project

The mixed set of stickers where send by mail to the employees every week and resulted in a great interaction of the employess. In the final days an open exchange day was organized to allow all the employees to get the gift.

The Award

This campaign paired with a workshop series has won the Change Communications Award 2009 (internal branding).

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