Sharing Buttons seem so 2006 but we still add them on websites - for the eventuality of virality. There are some scenarios where you what to share content - mostly content bits. On AndroidPit we added sharing to App Questions, because those are relatively small content bits which people want to share.
Another strategy is the one the Guardian uses - offer sharing when you select text. Great idea, but you need for sure some on-boarding to make this feature discoverable.
Originally shared by +Wolfgang Blau
by the way: select any word or sentence on the new Guardian site and you can tweet or email it right away.
see at www.theguardian.com/us
Thx to Richard Nguyen and