Many App Developers use Google Analytics to measure user interaction on their mobile Apps. That's nice and there will be new features coming for this purpose, but the biggest news is that you can mease "Google Play traffic sources". That is something you cannot do in the Appstore and will give a huge advantage to developers on the Android Platform using this service. To know where your customers/users are coming from will help to market the apps better, especially in the crowded app stores.
Go ahead an read all the new features over at the Google Analytics Blog.
Measuring a Mobile World: Introducing Mobile App Analytics - Analytics Blog Mobile is changing the way that people communicate, work and play, and much of the growing adoption and innovation we're seeing in the industry is driven by mobile apps. There are already more than 60...
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