Web Design — Product Management UX/UI & Interacion Blog — Frank derFrankie Neulichedl

International Conference Website Velo-City 2012

The Client

Velo-city Global is the world’s premier international cycling planning conference. The four day event offers delegates from around the world a chance to share best practices for creating and sustaining cycling-friendly cities, where bicycles are valued as part of daily transport and recreation. The conference is held every year in a different city - 2012 was Vancouvers turn.

The Brief

A conference website with strong focus on showing the advantages of visiting Vancouver, the most bikable city of north america. Easy to navigate program and integrated booking engine. Congress World, the local event manager, also asked that the bespoke booking engine should be re-usable for future conferences.

The Solution

The whole website design is driven by the idea of horizontal movement - just like on a bike. The colors are bright and the typography modern and clean. The Navigation is compact and helps navigate through the vast amount of pages.

The program listing is completely CMS driven and easy to navigate. This made it easy to update for the conference organizers while maintaining a coherent look.

The bespoke booking engine with payment gateway is fully customizable to any type of attendees, additional packages, date rages and look.

Client: Velo-City / Congress World Agency: Latitude Agency Development Partner: Azaris Project: Website and Booking System Main Duties: Website Design, Interaction/Form Design, Strategy, Structure, Functionality

[skillgroup][skill amount=85 name=Web Design][skill amount=100 name=Interaction / Form Design][skill amount=55 name=Strategy][skill amount=75 name=Structure][skill amount=85 name=Functionality CMS][/skillgroup]


Visitor personalized responsive website for Cummins Westport

The Client

Cummins Westport Inc. designs, engineers, and markets 6 to 12 litre spark-ignited automotive natural gas engines for commercial transportation applications such as truck and buses.

The Brief

The old website was dated and didn't reflect the quality of the products build by CWI. Another main goal was to promote the educational section of the website. CWI has become sort of a thought leader in natural gas engines and the educational section is an important part of the communication strategy of CWI and has been expanded with a video section.

The Solution

Next to a clean website design with a responsive mobile layout we included also a backend solutions which helps us promote content to the visitors based on their search terms. Over 70% of the visitors to the CWI website have searched for natural gas engines and related technologies on a search engine before reaching the website. We use the search terms to personalize the landing page for each visitor. The new educational section has been named "Natural Gas Academy" and features next to the articles a video section with chapter support available both on desktops and mobile devices.

Client: Cummins Westport Inc. Agency: Latitude Agency Development Partner: Azaris Project: Website Main Duties: Desktop Web Design, Mobile Design, Website Structure, Functionality and Strategy, Naming

[skillgroup][skill amount=55 name=Desktop Web Design][skill amount=100 name=Mobile Design][skill amount=95 name=Website Structure][skill amount=100 name=Functionality and Strategy][skill amount=85 name=Naming][/skillgroup]