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A bridge in the sky
Posted Nov 5th, 2010 By +Frank Neulichedl in Thoughts about Design With | Comments Off
The restoration of a venetian palazzo transformed one of the most known bridges in the world.
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Did webdesign kill the print design star?
Posted Nov 8th, 2010 By +Frank Neulichedl in Thoughts about Design With | Comments Off
At times it seems in the design community that printed paper not only doomed, but it is actually something of the past. But is it really so, or does it just seem that there is more web designers than print designers?
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I don’t need and I don’t want a Mac
Posted Mar 25th, 2010 By +Frank Neulichedl in Thoughts about Design With | 4 Comments
The world is full of prejudices. All designers use Apple Macs is one of them. This was surely true 10 or 15 years ago, but todays designer are well distributed across all platforms. There have been several reasons why Apple Computer where so dominant at that time, but all of the reasons have become obsolete and you can choose yourself if where you want to put your money – into looks or content.
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How Swarovski dismantles its brand
Posted Aug 18th, 2009 By +Frank Neulichedl in Thoughts about Design With | Comments Off
Swarovski is a well known brand for jewellery around the world. The great marketing idea of applying techniques used for diamonds to glass made the company big and rich. These “techniques” are not only technical but also marketing skills. They sell you low cost glass at a high value by giving it the touch of exclusivity. They sell not only jewellery but also figurines and much much more – from beautiful to awful everything is covered.
Now I for myself don’t care much about the Swarovski hype – I don’t like much of the design and the associated prices – but I respect the marketing effort and how well they constructed their brand over the last 50 years. About 15 years ago they opened their “Kristallwelten” (crystal worlds). A sort of museum with works by famous artists inspired by the crystals. Andrè Heller was the curator of this magical place and everyone was delighted.
I will list now in a few words why this “Kristallwelten” is dismantling the brand of Swarovski:
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How to broaden a tv audience – why Sci-Fi has become SyFy
Posted Jul 27th, 2009 By +Frank Neulichedl in Thoughts about Design With | Comments Off
In various posts around the web you can find opinions on the new identity of the tv channel SyFy – formerly known as Sci-Fi Channel. While I don’t want to go into the design details I want to express some thoughts why the probably made this change.
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Connecting the dots
Posted Jun 22nd, 2009 By +Frank Neulichedl in Thoughts about Design With | Comments Off
Drawing from some of the most pivotal points in his life, Steve Jobs, chief executive officer and co-founder of Apple Computer and of Pixar Animation Studios, urged graduates to pursue their dreams and see the opportunities in life’s setbacks — including death itself — at the university’s 114th Commencement on June 12, 2005. Inspiring and worth 15 minutes
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Become an Art Director featured on Alltop
Posted May 25th, 2009 By +Frank Neulichedl in Thoughts about Design With | Comments Off
I’m happy to announce that this blog made it into the selection of Alltop – Top Design News. I’m in good company
with the ususal suspects (Core 77, Cool Hunting, Design Observer, …). BTW: Alltop is one of the lates ventures of Guy Kawasaki (@guykawasaki) and they define themself as “online magazine rack” of popular topics.Now you can follow my lessons along with the great articles of the other resources. So check them out: Alltop – Top Design News
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Advertising works even without stars
Posted Apr 10th, 2009 By +Frank Neulichedl in Thoughts about Design With | Comments Off
The recent TV spots from Nike+ is neat, the campaign interesting and it worked for me, somehow. I do running and a lot of other sports actively but I hate watching them on TV. I don’t read the results in the newspaper and I couldn’t care less who will win the Serie A. A friend of mine talked to me about the Nike+ Spot about how much they might have spent for all the stars you can see running. I replied “I didn’t see any stars.” Then I realized – sport stars. I don’t know any of them – ok a few but only in their working dress
In the end the spot doesn’t gain from the athletes – it’s nothing unusual that sportsmen do running. IMHO they could have spent less – the idea would have worked great even without stars.
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You shall not lie and other moralities
Posted Apr 9th, 2009 By +Frank Neulichedl in Thoughts about Design With | Comments Off
Advertising lies all the time – at least this is what most people think. I must admit that I tend to believe them when I see all the rubbish on various home shopping channels or housewife-magazines (no really, this kind of magazines exist). To be honest, advertising doesn’t lie more than the average human in any position and mansion, but I think advertising should not lie.
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Going back to school
Posted Apr 6th, 2009 By +Frank Neulichedl in Thoughts about Design With | 1 Comment
Sometimes we discover after we finished our education that the job we pursuited doesn’t match our expectations. Sometimes it seems that we are forced to change our job and learn a new one. Is it worth the time and money or should we stick to what we’ve got? I was contacted by Brittany asking me if she (an account manager with a degree) should go back to school to become an art director. Here her mail and my thoughts.
