Free Become an Art Director Lessons

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Is it to late for a small business to start a blog now?

We designers & developers live somewhat in the future and in the past at the same time. We try out the latest web app and social network, talk about responsive design and mobile first and advise our small business clients that they might not need a...

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Stop searching your perfect developer / print shop / vendor

How many times have I heard a co-designer expess their desire to find a better (insert external resource who delivers goods by specification of a designer - aka Developer, Printer or Print Shop, Media Buyer, ...). Not because the current service provider or...

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Does our client know what content is? 6 Steps to better content!

3 Years ago I posted an article about content called "Your client is not a copywriter" and all the points are still valid today. What changed in the last 3 years is that now we have "content strategy" and everybody talks about content. Content strategy is an...

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5 pitfalls of logo design and brand standards in the digital age

Logo design and brand standards are still developed like the digital revolution never happened, or worse, it just picks the advantages of the digital process and forgets about the pitfalls. The logo templates from a micro stock agency presented in this...

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5 reasons a designer should graduate college

More and more I hear influential people talking about graduating college as a waste of time. There are even "scholarships" for not attending college. I think this is the wrong direction to go and here are my five reasons why a designer should graduate a...

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The importance of a single inbox

Having a single inbox can be a life safer for small design departments. Scheduling graphic design projects is hard enough, make your life easier with this best practice. The case Small design departments often have one project manager/account and a few...

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A guide to Evolution vs Revolution in Website-Redesign

How many times have you looked at your website and wanted to do an complete redesign? And how many times you said, ok I do it next month when I'm less busier. The truth is, that we just keep postponing the redesign and don't do anything. But maybe just a...

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5 techniques to get your creativity started

I've got an email from a reader of this blog with a common problem... how to get creativity started: I am into graphic design, working as a finalizer for the last 10 years. I'm working in an Advertising Agency, I want to become an art director. I look at the...

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Industrial espionage through crowd sourcing

Secrecy is important to any firm who wants to launch a new product. By surprising the competitors with a product the firm can increase its market share, reputation and have generally an advantage. If another firm knows about the new product he can potentially...

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Copyright by Frank Neulichedl