Tag : creative brief

  • Your client is not a copywriter

    Posted Dec 15th, 2008 By in Become a Creative Director With | 8_who_is_writing_your_copy

    As a graphic designer you don’t care much about the text, it’s not your business – as an art director you must care about it. Here are some tips on how you understand if a text it’s good enough and how you convince your client that is worthwhile having a copywriter do the job.

  • 5 Myths about the Creative Brief

    Posted Dec 8th, 2008 By in Become a Creative Director With | 6_creative_brief_shows_the_

    You maybe know the saying: “If you don’t know where you are going, the road takes you there.” So you end up somewhere without knowing if its the right place. In the graphic design and advertising business this is the last thing you want to happen. You don’t want to present to your client a …

Copyright by Frank Neulichedl

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