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Tag : client

Does our client know what content is? 6 Steps to better content!
Posted Aug 20th, 2011 By +Frank Neulichedl in Become a Creative Director With |

Everybody talks about content and content strategy, but does the client actually understand you when you talk to him about content?
Industrial espionage through crowd sourcing
Posted Feb 18th, 2010 By +Frank Neulichedl in Become a Creative Director With |

Sometimes cutting costs and using crowd sourcing will breach your business advantage.
Don’t try harder
Posted Jun 16th, 2009 By +Frank Neulichedl in Become a Creative Director With |

Sometimes things just won’t work. You made a nice communication concept, build a campaign and everything the execution was impeccable. But when you and your client look at the results they don’t meet the expectations. Now what should you do? Normally we would think that we would try harder – but you shouldn’t.
Does your client deserve you
Posted Feb 20th, 2009 By +Frank Neulichedl in Thoughts about Design With |

If you are asking this question, then the answer is “no”. Your ask why? I will tell you.
It’s not your property
Posted Feb 2nd, 2009 By +Frank Neulichedl in Become a Creative Director With |

Having the right distance helps react better to criticism and to understand if a feedback is valuable or not. This saves a lot of time and nerves.
Your client is not a copywriter
Posted Dec 15th, 2008 By +Frank Neulichedl in Become a Creative Director With |

As a graphic designer you don’t care much about the text, it’s not your business – as an art director you must care about it. Here are some tips on how you understand if a text it’s good enough and how you convince your client that is worthwhile having a copywriter do the job.
5 Myths about the Creative Brief
Posted Dec 8th, 2008 By +Frank Neulichedl in Become a Creative Director With |

You maybe know the saying: “If you don’t know where you are going, the road takes you there.” So you end up somewhere without knowing if its the right place. In the graphic design and advertising business this is the last thing you want to happen. You don’t want to present to your client a …
Ask like a child, evaluate like an adult
Posted Nov 27th, 2008 By +Frank Neulichedl in Become a Creative Director With |

The first rule is the following – the client won’t give you all information you need. Why is that?
The Too Small Font Issue
Posted Nov 22nd, 2008 By +Frank Neulichedl in Become a Creative Director With |

In the last lessons I talked about the mindset of an art director. It’s different from a graphic designer in many aspects. It is often difficult to explain what is different, so I will try to make an example – a situation that every graphic designer who is working not just for himself has faced. …

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