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Tag : briefing

It’s not your property
Posted Feb 2nd, 2009 By +Frank Neulichedl in Become a Creative Director With |

Having the right distance helps react better to criticism and to understand if a feedback is valuable or not. This saves a lot of time and nerves.
Killing good ideas can harm your future
Posted Jan 29th, 2009 By +Frank Neulichedl in Thoughts about Design With |

A campaign of DraftFCB shows a interview with a focus group from the stone age. Very funny and makes me think who where wrong – the client or the presenter.
5 Myths about the Creative Brief
Posted Dec 8th, 2008 By +Frank Neulichedl in Become a Creative Director With |

You maybe know the saying: “If you don’t know where you are going, the road takes you there.” So you end up somewhere without knowing if its the right place. In the graphic design and advertising business this is the last thing you want to happen. You don’t want to present to your client a …
Ask like a child, evaluate like an adult
Posted Nov 27th, 2008 By +Frank Neulichedl in Become a Creative Director With |

The first rule is the following – the client won’t give you all information you need. Why is that?

Tag : briefing