A blog to learn what it takes – insights from behind the scenes
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In the last lesson I pointed to the positive effects that studies can have in improving your projects. In this lesson I will show you where to find studies, how to make project and art director relevant conclusions and how to use them in your creative process. I have also included a nice example-tutorial to make it less “dry”.
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Get rid of the boxes around your head
Our main goal as an art director or graphic designer is to get the message in the heads of the target group. We do this by using graphics, video, music, perfumes… basically through the senses. Our education tells us to use images, certain font sizes, etc. To make the product have a high appeal and understandability we have to stick to these rules. This is nothing new – but if you switch the perspective you get to another level. Art directors and graphic designers use psychology and try to manipulate human behavior every day. How can you improve these skills? …click here to continue…
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