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simple

Finding the right jobs for your trainee

March 25, 2009

in Free Lessons

malpractice_torso_trainee

Trainees or intern as they are called are part of the responsibilities an art director has. I’m not talking about the bad habit of using trainees as regular workers, sometimes referred to as “precarity” or “underclass”, but about the trainees coming from schools doing a few weeks of internship to learn about the real work in an agency.

I had in the past problems finding the right jobs for the trainees as I was caught up in my daily routine and when they actually showed up at my desk I wondered what would fit. I therefore setup a routine for finding jobs around the year to have them ready. Find out how I did it and the 3 rules for successfully managing a graphic design trainee. …click here to continue…

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5 guerilla alternatives to brain storming

January 9, 2009

in Free Lessons

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You want something more efficient than brain storming? The results of brain storming are not satisfying? You want alternatives where you can get great results with the least effort. Guerilla fighters are known for having a great impact without huge investments in humans or weaponry. I translated this concept into my guerilla alternatives to brain storming. …click here to continue…

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Bring Zen to your presentations

November 20, 2008

in Features

Presenting the ideas you develop to a big audience in most cases is a pain. Most of the time the layouts you make (unless they are screen-designs) don’t feel right, you cannot go through the pages of a folder for example. Therefore is even more important that you engage your audience. Same thing for powerpoint presentation you get to pimp. The most of time are just plain awfull. The following book gives you in an easy and understandable language the basics on how to structure presentations, not just powerpoint. It’s caled “PresentationZen” by Garr Reynolds and a foreword from Guy Kawasaki. Don’t get fooled by the title – it’s nothing esoteric. It helps you bring your audience to go out of the presentation wanting for more. It also helps you to guide the authors of the powerpoints, if you are just the one who overhauls them, to get you better material to work beforehand.


I use this approach with quite some success, by getting into the process of structuring a presentation right when the authors has his material togheter. This is even before they make their manuscript. Try it – it’s just a few bucks investet in the right place.
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