A blog to learn what it takes - insights from behind the scenes
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How many times have you heard your client say: “You can fix this later in Photoshop.” or “We don’t need a photo shooting, we just combine the photos we have.” As an art director one of your jobs is to ensure that the quality of the final product lives up to the standard you set. To ensure this quality you have to look at all aspects. We already discussed the copywriting part, now let’s look at the photography. …click here to continue…
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I’ve recived an email from Getty Images telling me, that they will stop selling Images under the “Rights-Ready License”. If you never heard of this license don’t bother – though it was intresting. It was a mix of Roalty Free and Rights Managed Images. In short. You bought the rights for an image based on its use (like RM), but you can reuse it for that use as long as you wanted (like RF). Getty describes it like this:
Rights-ready (RR)
Rights-ready products may be used for the particular use and the project and end client specified at the time of licensing. When you order a rights-ready product, you will be asked to submit information that specifies how you intend to use the product, and the project and end client for whom it will be used. Pricing of rights-ready products is based solely on the use of the product that you select. You don’t have to pay any additional royalties if you reuse rights-ready products for the same use for the same project and end client specified at the time of licensing.
It was paired with combo uses like Print+Web and the prices where affordable. The image quality was somewhat better then standard RF, but not as good as standing out RM-photography. All in all not a bad deal. But it seams the model didn’t work out.
They announced that some features of the RR-Licensing will be transfered to the Rights Managed Licensing – let’s see, I will keep you updated.
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I’m sure you are using IStockphoto, it’s a great site and makes our work so much easier. But be aware that if you buy credit in advance they will be valid only for one year. I knew that and bought 600 credits a year ago for our firm. After a year you cannot be sure anymore when the will expire and IStockphoto doesn’t send you any notice.
So mark the expiration date in your calender – maybe mark a few weeks earlier so that you won’t lose them, like lost 201 credits.
I’ve been contacted by Istockphoto, they are watching the blogsit seems, and they reactivated my credits. They postponed the expiration date. Great costumer service – so if you get close to the expiration date and have a lot of credits it might be a good idea to contact their customer service, they may postpone it for you as well.
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