A blog to learn what it takes – insights from behind the scenes
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Sometimes things just won’t work. You made a nice communication concept, build a campaign and everything the execution was impeccable. But when you and your client look at the results they don’t meet the expectations. Now what should you do? Normally we would think that we would try harder – but you shouldn’t. …click here to continue…
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Trainees or intern as they are called are part of the responsibilities an art director has. I’m not talking about the bad habit of using trainees as regular workers, sometimes referred to as “precarity” or “underclass”, but about the trainees coming from schools doing a few weeks of internship to learn about the real work in an agency.
I had in the past problems finding the right jobs for the trainees as I was caught up in my daily routine and when they actually showed up at my desk I wondered what would fit. I therefore setup a routine for finding jobs around the year to have them ready. Find out how I did it and the 3 rules for successfully managing a graphic design trainee. …click here to continue…
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But this does not mean that the design is simple. A minimalistic approach uses as few graphical elements as needed to transport the message to the user. No decoration or other distracting elements are added. The message is the protagonist. The graphical elements to focus on the message can be simple shapes, but the result is a rich expirience.
A design that is just “simple” on the other hand does not give you a rich expirience – it gives you the feeling that someting is missing.
If you do a minimalistic design and you get the feeling that something is missing, then you probably (1) didn’t focus enough on the message, (2) the message is too weak or (3) cannot be transported through minimalistic design:
As a conclusion we could say: A minimalistic design uses only graphic elements with function to maximise the message, simple design ignores the message to maximise simplicity.
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B
rainstorming is the best known creativity tool, but still is one with the poorest result. Just because everybody uses it, doesn’t mean that anybody is doing it the right way. Even if you look around the web you will find no good source on how to get great results through Brainstorming. So let’s bring down some of the myths in order to use the tool the right way and get better results.
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I found in a strategy presentation of a client a few nice inputs. Most of the time we stand in our own way because we don’t think like winner. There is a lot of literature about having success and so forth, but you can boil it down to this: Reframe
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Do you qualify for the directors chair?
Every graphic/online/media designer nowadays calls himself an art director (or worse Information Architect). Even the Wikipedia, the new holy grail of knowledge states, in a little confusing manner. Find out what is the difference between a graphic designer and an art director and what it takes to become one. …click here to continue…
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