Fonts are the key to bringing the message to your reader. I will not bore you with explaining you the importance of typography, but I can tell you that I love well designed type and even though I’m not obsessed (ok, a little bit) with fonts and typrography, I hate working with poor “developed” fonts…you read right, fonts are not only designed but must also be developed just like software. …click here to continue…
To talk anymore about Helvetica seems pretty awkward. There is now even a movie with Interviews to important designers, featuring David Carson, Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crouwel (availlable in DVD and Blu-ray). In the movie you will find a lot of the theories that I find most intresting and write about in my lessons on how to become an art director. Besides the admiration to this great font we find it difficult to find alternatives. Maybe – but I’ve found a quite some very cool fonts, that can take on the ultra classic fontHelvetica. …click here to continue…
Are you bored to use always the same classic fonts? Helvetica, Garamond and Gill are awesome fonts, but don’t help your graphic design project to be unique. There are thousands of alternatives fonts available, but which ones are right for your project. This little guide will help you choose an alternative starting from the classic fonts. You wanted to use Helvetica? Why not try FF Fago. This is the first of a 12 part series featuring Zapfino, the classic script font. …click here to continue…
What is the job of an art director anyway. How is it like? And how to learn to do the things the right way in real life. I will present you here some insights and some tutorials about becomming an art director, not just a graphic designer. Tips & Tricks you won't learn in any school and normally you will have to figure them out yourself. So go ahead and start your lessons.
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