People getting to work in the creative business often don’t are aware of how many times they must come up with an idea for a project. No matter how big or small a job is there is some creativity involved. Most people think that creativity is some magical thing that creative people have, and others don’t – the ideas come naturally from somewhere inside of their mind. But how can anyone relay on something magical to do business. And how can you avoid having a stall? Here some insights and tips. …click here to continue…
If you are not in the situation where you get a good creative brief (how a good one looks like will be a topic of a future lesson) you have to rely on the information you get from the contactor or the client himself. If you have direct contact to the client you will have to make the right questions. Questions related obviously to the project, to the client himself (if it’s the first project you do for him) and on the goals.
The first rule is the following – the client won’t give you all information you need. Why is that? …click here to continue…
What is the job of an art director anyway. How is it like? And how to learn to do the things the right way in real life. I will present you here some insights and some tutorials about becomming an art director, not just a graphic designer. Tips & Tricks you won't learn in any school and normally you will have to figure them out yourself. So go ahead and start your lessons.
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