A blog to learn what it takes - insights from behind the scenes
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Serj asked me in a mail if I could list some books about graphic design theory. The amount of books on the market is astounding these days and I understand that surfing through the internet, with its wast resources, tutorials and inspirational site, its good to have the foundation to build on. Most of the theoretical stuff is normally taught in design schools and most of the books I will recommend are used in this context. …click here to continue…
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You want something more efficient than brain storming? The results of brain storming are not satisfying? You want alternatives where you can get great results with the least effort. Guerilla fighters are known for having a great impact without huge investments in humans or weaponry. I translated this concept into my guerilla alternatives to brain storming. …click here to continue…
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People getting to work in the creative business often don’t are aware of how many times they must come up with an idea for a project. No matter how big or small a job is there is some creativity involved. Most people think that creativity is some magical thing that creative people have, and others don’t – the ideas come naturally from somewhere inside of their mind. But how can anyone relay on something magical to do business. And how can you avoid having a stall? Here some insights and tips. …click here to continue…
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Getting inspiration from nicely designed magazines and books is common habit for graphic designers and art directors. But buying all this stuff is expensive and when you are still a student or in early working years you might not have the financial resources to afford them. Public libraries normally don’t have many magazines you want to use as a inspiration – and most of all you won’t find many international design magazines.
The internet is a great resource for inspiration, but screen design follows other rules than print. But now you can go to Issuu – You might already read about it as the best PDF online viewer – and it sure is – but it is also an online library with a massive collection of design magazines. They have a category called “Visual Inspiration” – exactly what you want. Really neat so check it out.
Here is an example of a publication I’ve found there.
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| Presenting the ideas you develop to a big audience in most cases is a pain. Most of the time the layouts you make (unless they are screen-designs) don’t feel right, you cannot go through the pages of a folder for example. Therefore is even more important that you engage your audience. Same thing for powerpoint presentation you get to pimp. The most of time are just plain awfull. The following book gives you in an easy and understandable language the basics on how to structure presentations, not just powerpoint. It’s caled “PresentationZen” by Garr Reynolds and a foreword from Guy Kawasaki. Don’t get fooled by the title – it’s nothing esoteric. It helps you bring your audience to go out of the presentation wanting for more. It also helps you to guide the authors of the powerpoints, if you are just the one who overhauls them, to get you better material to work beforehand.
I use this approach with quite some success, by getting into the process of structuring a presentation right when the authors has his material togheter. This is even before they make their manuscript. Try it – it’s just a few bucks investet in the right place. |
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