Posts tagged as:

graphic designer

In these digital days using a sketchbook seems oldfashioned, but it is just the opposite. Most believe that doing “things” with the computer speeds up the process, but this is only true to repetitive tasks and if you have to deal with alot of data. Taking notes about ideas, sketching layouts, writing down if you have seen something inspiring or intresting is much faster done with a classic sketchbook. Many times you see something when you are not at your computer and to be honest, writing notes on a phone is not pleasant.

I personaly like the sketchbook Moleskine Sketchbook Large, mostly because they build to last and don’t fall apart after two weeks. But you can use wathever you like. I find it useful to have all my notes in one place and when I go on with the projects I transfer them to my PC, where I use Evernote (a really handy tool, especially if you work on more than one computers).

The transfer also helps my give the notes a structure and is the first step in the creative process.

I will show you in one of the next post some scans of my sketchbooks and point to some other important aspects related to analogue sketching against digital sketching.

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Who is writing you copytext?

Who is writing you copytext?

How many times have you seen a folder, website, brochure with poor text? How many times you read a headline and thought what is this all about? How many times did you stop reading a text because it was tedious to read? I’m sure many times. These texts are not written by copywriter but by the client himself. As a graphic designer you don’t care much about the text, it’s not your business – as an art director you must care about it. Here are some tips on how you understand if a text it’s good enough and how you convince your client that is worthwhile having a copywriter do the job. …click here to continue…

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In the last lesson I pointed to the positive effects that studies can have in improving your projects. In this lesson I will show you where to find studies, how to make project and art director relevant conclusions and how to use them in your creative process. I have also included a nice example-tutorial to make it less “dry”.

…click here to continue…

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Are you bored to use always the same classic fonts? Helvetica, Garamond and Gill are awesome fonts, but don’t help your graphic design project to be unique. There are thousands of alternatives fonts available, but which ones are right for your project. This little guide will help you choose an alternative starting from the classic fonts. You wanted to use Helvetica? Why not try FF Fago. This is the first of a 12 part series featuring Zapfino, the classic script font. …click here to continue…

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Do you qualify for the directors chair?

Do you qualify for the directors chair?

Every graphic/online/media designer nowadays calls himself an art director (or worse Information Architect). Even the Wikipedia, the new holy grail of knowledge states, in a little confusing manner. Find out what is the difference between a graphic designer and an art director and what it takes to become one. …click here to continue…

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