Posts tagged as:

feedback

five_rules_creative_teamworkFollowing rules is not often seen as something positive in design. “Break the rules” and “Be different” are more common to be heard. And while it’s true that design should be different and break the rules to attract attention, it’s advisable that you establish a few rules if you want to get along with you co-workers.

We had in the last weeks a few meetings in our department where we tried to polish our teamwork and we established these 5 simple rules:

  1. Language - No tongue is discriminated and everyone can express thoughts, opinions and present in their mother tongue as long as all involved understand everything. If someone has problems to follow, everyone helps to avoid misunderstandings.
  2. Feedback - We follow the feedback-rules for positive and negative feedback.
  3. Information - We inform ALL members of the project team about changes, improvements, new ideas, conclusion and everything else concerning the project
  4. Competence - We respect the fields of competence of the co-workers and believe that they are willing to do their best for the project. It is though allowed to discuss about the solutions and bring new input.
  5. Reaction - We react promptly upon requests (from inside the department or from outside) by confirming that we have received it. We also give a statement on how we are going to proceed.

The first rule about the language is quite important for multi-lingual environments, in my case German/Italian. Sometimes firms tend to prefer one language over another, in most cases the smallest common ground, and cripple the interaction. You probably can express yourself best in your mother tongue and you may be even capable of transmitting your ideas in a simple way that foreign-language speaker can understand it. On the other hand if you are forced to use another language to express yourself you maybe miss the point without noticing it and misunderstandings are quite often.

Another good thing about allowing more than one language is that you can avoid the “YOU have to speak my language in order for me to understand you”. Everyone knows that he has to understand the other languages of the department – the more the better.

{ 2 comments }

Post image for It’s not your property

Why taking the distance from your work is important

Did you ever get upset because your work has been rejected or was not treated with the “respect” it deserved. Does criticism about your graphic design irritate you and you think sometimes that the feedback was not good because “they” didn’t get it. Maybe you are too attached to your projects. Having the right distance helps react better to criticism and to understand if a feedback is valuable or not. Its the “Watching from outside” perspective. This perspective saves a lot of time and nerves. …click here to continue…

{ 0 comments }

I have found today this video about a typical interview of a focus group in the stone age. First watch the video, then read my comments.

Ok, it’s a campaign of DraftFCB – an advertising holding. It’s ment against clients, who seem to be too stupid to understand the great idea. But this is the classic view of a creative department towards clients. The client doesn’t get it – but its the right solution for him.

Now you as a creative, an art director or agency have to ask yourself three questions:

  • Did I miss the point, misunderstand the briefing or my research on the market was wrong?
  • Do I have the right solution, but in the execution I’ve gone too far? Do only “creatives” get it this way?
  • Did I get it right, but my presentation was so weak, that the idea did not come across?

If you respond to any of this questions with yes, go ahead and start over.

If you fail on the first question you propably didn’t do a rebriefing.

If you fail on the second you probably applied too high standards on the “receiver” end – assuming that you understand the meaning does not imply that your client or his clients will get it. If you present to a focus group ask yourself if the focus group is the correct one.

If you didn’t present well you killed your idea by yourself.

And to switch sides another time ;-) If you are really sure about your idea and you client will not buy it, then try to sell it to its competitor. They will probably don’t buy it either, unless you tell him, that its competitor didn’t want it and if he takes it he will differentiate himself.

{ 0 comments }