A blog to learn what it takes - insights from behind the scenes
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You ever wondered why some magazines appeal you more than others? One thing you rarely been teached is how to do appealing covers. Even when you are in corporate publishing and layout the corporate news magazine having a nice cover is good. Besides the text layout having an appealing foto is key. But not every photo does the same good job. Here a few examples and why they work. …click here to continue…
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At the end of the month when all the work is done the only thing that counts is the money in your pocket. It may sound drastic, but it’s the truth. You can be proud of your work, be passionate about your design and network with designers all over the work – but without the money you won’t last long. The worst thing I’ve seen are designers with plenty of work but no money on their bank account. How can this happen? I will show you a few examples. …click here to continue…
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Your target group might be blind for your advertising
Being online is state of the art, actually is a mass medium these days. If you are looking at statistics you may think that everyone uses the internet in one way or another. This is a short story about a nearly failed campaign – and we all know, we learn from our failures, not from successes. Find out why you should not always believe statistics. …click here to continue…
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In the last lesson I pointed to the positive effects that studies can have in improving your projects. In this lesson I will show you where to find studies, how to make project and art director relevant conclusions and how to use them in your creative process. I have also included a nice example-tutorial to make it less “dry”.
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