Posts tagged as:

evaluation

Tuning in with the copywriter

December 19, 2008

in Free Lessons

Sometimes it's hard to get connected with your copywriter

Sometimes it's hard to get connected with your copywriter

We have seen in the last lesson, that a copywriter is important and necessary to get good copy text and headlines. Working together with a copywriter on the other hand is sometimes harder. Here a few tips on how to get in sync with the copywriter. …click here to continue…

{ 1 comment }

Ask like a child, evaluate like an adult

November 27, 2008

in Free Lessons

Post image for Ask like a child, evaluate like an adult

If you are not in the situation where you get a good creative brief (how a good one looks like will be a topic of a future lesson) you have to rely on the information you get from the contactor or the client himself. If you have direct contact to the client you will have to make the right questions. Questions related obviously to the project, to the client himself (if it’s the first project you do for him) and on the goals.

The first rule is the following – the client won’t give you all information you need. Why is that? …click here to continue…

{ 0 comments }