A blog to learn what it takes – insights from behind the scenes
Posts tagged as:
Sometimes it's hard to get connected with your copywriter
We have seen in the last lesson, that a copywriter is important and necessary to get good copy text and headlines. Working together with a copywriter on the other hand is sometimes harder. Here a few tips on how to get in sync with the copywriter. …click here to continue…
{ 1 comment }
If you are not in the situation where you get a good creative brief (how a good one looks like will be a topic of a future lesson) you have to rely on the information you get from the contactor or the client himself. If you have direct contact to the client you will have to make the right questions. Questions related obviously to the project, to the client himself (if it’s the first project you do for him) and on the goals.
The first rule is the following – the client won’t give you all information you need. Why is that? …click here to continue…
{ 0 comments }
