A blog to learn what it takes - insights from behind the scenes
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rainstorming is the best known creativity tool, but still is one with the poorest result. Just because everybody uses it, doesn’t mean that anybody is doing it the right way. Even if you look around the web you will find no good source on how to get great results through Brainstorming. So let’s bring down some of the myths in order to use the tool the right way and get better results.
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Sometimes it's hard to get connected with your copywriter
We have seen in the last lesson, that a copywriter is important and necessary to get good copy text and headlines. Working together with a copywriter on the other hand is sometimes harder. Here a few tips on how to get in sync with the copywriter. …click here to continue…
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In these digital days using a sketchbook seems oldfashioned, but it is just the opposite. Most believe that doing “things” with the computer speeds up the process, but this is only true to repetitive tasks and if you have to deal with alot of data. Taking notes about ideas, sketching layouts, writing down if you have seen something inspiring or intresting is much faster done with a classic sketchbook. Many times you see something when you are not at your computer and to be honest, writing notes on a phone is not pleasant.
I personaly like the sketchbook Moleskine Sketchbook Large
The transfer also helps my give the notes a structure and is the first step in the creative process.
I will show you in one of the next post some scans of my sketchbooks and point to some other important aspects related to analogue sketching against digital sketching.
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Getting inspiration from nicely designed magazines and books is common habit for graphic designers and art directors. But buying all this stuff is expensive and when you are still a student or in early working years you might not have the financial resources to afford them. Public libraries normally don’t have many magazines you want to use as a inspiration – and most of all you won’t find many international design magazines.
The internet is a great resource for inspiration, but screen design follows other rules than print. But now you can go to Issuu – You might already read about it as the best PDF online viewer – and it sure is – but it is also an online library with a massive collection of design magazines. They have a category called “Visual Inspiration” – exactly what you want. Really neat so check it out.
Here is an example of a publication I’ve found there.
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In the last lesson I pointed to the positive effects that studies can have in improving your projects. In this lesson I will show you where to find studies, how to make project and art director relevant conclusions and how to use them in your creative process. I have also included a nice example-tutorial to make it less “dry”.
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Let’s call it a supporting evidence to our last lesson about letting your inner child help you. Tim Brown, CEO of Ideo, speaks on the “Serious Play” conference. In 20 Minutes you get with many examples and ideas (and some games) why it is so important to act like a child in certain moments.
BTW: I found this speech at TED, a great site with many interesting speeches. I’m sure to pick the ones that interest “us” most and show them here for you.
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