Sometimes things just won’t work. You made a nice communication concept, build a campaign and everything the execution was impeccable. But when you and your client look at the results they don’t meet the expectations. Now what should you do? Normally we would think that we would try harder – but you shouldn’t. …click here to continue…
Just had to share this with you – hilarious. BTW Monty Python has increased their DVD-Sales by 300% by openining their own Youtube Channel, giving away some of their best sketches for free. What a fine example of marketing 2.0
Your target group might be blind for your advertising
Offline campaigns do not always convert well to online
Being online is state of the art, actually is a mass medium these days. If you are looking at statistics you may think that everyone uses the internet in one way or another. This is a short story about a nearly failed campaign – and we all know, we learn from our failures, not from successes. Find out why you should not always believe statistics. …click here to continue…
What is the job of an art director anyway. How is it like? And how to learn to do the things the right way in real life. I will present you here some insights and some tutorials about becomming an art director, not just a graphic designer. Tips & Tricks you won't learn in any school and normally you will have to figure them out yourself. So go ahead and start your lessons.
Subscribe
Don't miss a lesson, subscribe to the RSS feed or enter you can subscribe to receive email with the newest content.