Brainstorming is the most popular creativity tool - and most people do it completely wrong. Some do it partly wrong and other s get the idea and evolve the tool to fit the culture of the team. The title of this article is misleading, because it's about the evolution of Brainstorming and a specific use case, but still worth reading.
#creativity #brainstorming #ideasworthspreading #teamwork
Innovation Is About Arguing, Not Brainstorming. Here’s How To Argue Productively Turns out that brainstorming--that go-to approach to generating new ideas since the 1940s--isn’t the golden ticket to innovation after all. Both Jonah Lehrer, in a recent article in The New Yorker, an...