We designers & developers live somewhat in the future and in the past at the same time. We try out the latest web app and social network, talk about responsive design and mobile first and advise our small business clients that they might not need a twitter account after all - because their target audience isn't there. Our clients on the other side are experiencing just the same. Many use social networks and modern smartphones, but have no idea what to make of a website or what services would be a great value added to their business if present on the website.
We can advise them with services we know - but how effective are those? More than one client I worked for now wants to get into blogging. Their heard it improves their "Google" - or that people visit the website more often. And I can only say that it make sense - as an SEO technique and if their audience/clients need to be educated. But do all businesses have clients that need to be educated? Yes.
Basically every business owner has information about their product on the website - but not many have background stories or content about the reasoning for certain business decision. So it's not to late to blog, as long as it lives on the main websites.
Last but not least. If you have a blog on the website show it. Not just a link on the side, show some content. And if after a while you see that more and more people "land" on a blog page and not on the home page, make sure that the visitors find the content you wanted to show gets some attention as well.
#blogging #smallbusiness #client #website
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