Not many TV commercials try to break new visual grounds. Partly because the big budget campaigns tend to stay on the safe side. They have to be “different” but common enough to not frighten the audience.
In the last few years we have seen some fine photography experimenting with the look of miniatures, but the new tv spot from german Telecom uses a mix of animated miniatures as stage and actors and life actors. The spot aired only in Germany is integrated into a environmental campaign.
Very nice, I want to see more of this creative spots in the future.
Related posts:
- Advertising works even without stars
- Story telling is better then bragging
- Advertising in the old days and today
- Creativity on demand
{ 2 comments… read them below or add one }
Brilliant and refreshing. These are the kids of ads I actually enjoy watching.
I believe you’ll find the animated minatures effect you’re seeing is achieved by passing normal video through something called a tiltshift filter: http://en.wikipedia.org/wiki/Tilt-shift_photography http://tiltshiftmaker.com/photo-editing.php
It’s pretty awesome to see people breaking the mold. Adverts are getting so bland and predictable they’re forgettable. It’s the ones that do something remarkably different that stick in your head, like the Honda “just works” advert from a few years back