About this blog

Since I have nothing else to do I start this new blog . It’s a collection of all the things happening to me and worth sharing. My name is Frank Neulichedl and since I want to share some worthy content I will start giving some Insights about the life of an Art Director. No it’s not the way they told you in school – and no not everyone who calls himself an Art Director is one.

But sure enough is nice to be one. If you come right out of school or college you may have a very distorted way of looking at the profession. This can be a hurdle.

I’m sure you know what I’m talking about. You come into the business world thinking you know it all, ready to show the world your skills and the first work you present you boss or client gets rejected. You don’t understand why and all your reasoning won’t help.

I want to help you get over these frustrating moments with stories that happened to me and the insights to the minds of how the business works and how the clients think.

If you want to know more about me go to the main page, where you can see my works and my bio.

Enjoy the reading by starting in my journal or by diving directly into the lessons on how to become a successful art director.