From the monthly archives:

October 2009

Google launched a couple of weeks ago a new version of it’s image management software Picasa. You already read about the new version everywhere – Facial recognition. This feature was formely only available on the web albums. Now I think that many of you already tried out the new version and this amazing feature and you might think that it’s a nice feature for private users, but not for the corporate use. Actually there are a few interesting uses after you did the preparational steps – Use the facial recognition to tag the images of your co-workers, employes, clients, … – first assign the right names and when you are done, you can add iptc-keywords according to the person shown:

  • Use this tagged pictures and upload them to your DAM (digital asset management) – finding a picture of your boss have never been easier.
  • Now it’s easy to tag photos people you don’t know. Trainees can go through your library as humans are quite goog in recognizing faces
  • If an employe hast left the firm you can easily group the fotos containing him an block them so that they are no longer used (works great for ex girlfriends too).
  • Easy celebration cards. Many firms celebrate their emplyees if they stay for many years. Why not make personalized greetings cards where you show the evolution of a person through his pictures.

These are just a few examples from my own daily work – but you can come up with more, don’t you?

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Post image for New inspiring TV advertising visuals

Not many TV commercials try to break new visual grounds. Partly because the big budget campaigns tend to stay on the safe side. They have to be “different” but common enough to not frighten the audience.

In the last few years we have seen some fine photography experimenting with the look of miniatures, but the new tv spot from german Telecom uses a mix of animated miniatures as stage and actors and life actors. The spot aired only in Germany is integrated into a environmental campaign.

Very nice, I want to see more of this creative spots in the future.

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